Mobile Handset   

Karbonn Mobiles was launched in April 2009. It is a joint venture between Jaina, a Delhi based distribution house and UTL, a Bangalore based multi division telecom group. Karbonn Mobiles envisages a world where technology and innovation will create a multitude of opportunities and it understands perfectly well that to achieve this, the sophisticated mobile technology needs to be made affordable for all. Today, following the same principle, it has become successful in taking the latest of the mobile technologies from classes to masses. Therefore, it is no surprise that it has made it quite easy for you to upgrade you phone to a Multi media/3G/Android phone at an attractive price.

As a brand, Karbonn Mobiles is determined to be synonymous with trust and quality. Hence, it makes sure that all of its products are par excellence in quality through its testing in India as well as abroad. Also, for providing complete peace of mind, it offers a solid post-sales service network. With 500 dedicated service centers and sophisticated CRM software, dedicated call centre, 11 exclusive service centers and a dedicated toll free line, Karbonn Mobiles is able to provide you the best after sales service.

Understanding the pulse of the market, Karbonn Mobiles continuously updates its product array, which includes almost all kinds of handsets ranging from simple phones to QWERTY phones to music phones to multimedia phones to fully touch phones to android phones. Also, as it caters to all age groups and all circles, it makes sure that all its products are a brilliant mix of advanced features, looks, quality, technology and much more. Its range is available from Rs.2,000/- to Rs. 7000/-

Karbonn Mobiles is growing at a very past pace to match the increasing market demand. It aims for launching 3 to 4 models per quarter.

The following chart illustrates quite well how Karbonn Mobiles has fared so far-

As per the IDC Report of Jan 27th, 2010, on Regional Analysis of Worldwide Mobile Phone Tracker, Karbonn grew with aggressive advertising and branding activities for entry-level phones. Also, It stands next to only Vodafone, in terms of recall value as per ORMAX Media (24th March, 2010).

To make Karbonn’s product line more appealing, Jaina initiates various brand licensing activities from time to time. One such initiative is Karbonn Mobiles’ tie-up with Disney. Hereby, exclusive Karbonn- Disney phones will be made available to the customers that would have exclusive Disney content and design elements. Two distinguished models from the range are-

• KD 10
• KD 100